Mavin Records hits 1 million IG followers

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Mavin Records made history today, November 11, 2016 by becoming
the first record label in Africa to accumulate 1 million followers on
Instagram.
The leading Nigerian label, owned by legendary music producer, Don
Jazzy also beats world’s biggest labels like Universal Music Group
(8,728k), Sony Music Entertainment (48k), Warner Music Group
(5,478), Def Jam Records (338k), Atlantic Records (174k), Maybach
Music Group (155k), Cash Money Records (37.9k), Ovo Sound (203k)
among others to hit the 1 million mark on the online mobile photo/
video-sharing and social networking platform.
Speaking on the feat, Don Jazzy said: ‘ On behalf of Supreme Mavin
Dynasty(SMD), It is my pleasure to announce to you that the record
label has just hit one million followers on Instagram and sincerely, we
owe it to you all our fans out there.’
Continuing, the hit-maker added, ‘Just as we all know that the social
media is a very strong media of interaction among people today, we
see this new achievement of hitting a million followers as no mean feat
for which we would always appreciate everyone following us on any of
our social media platforms. I’d like to say a big thank you to all Mavin
fans out there. We love you.’
Mavin Records’ Chief Digital Officer, Tunji Afonja also expressed his
joy on the achievement saying, ‘We got to this point because we have
amazing artists who have incredible and passionate fans that follow
and engage with us daily. This milestone is incredible when you
consider we have 20 times the followers of Sony Music, one of the
world’s biggest labels and we were able to achieve this as Africa is still
getting online.’
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Speaking further, he said, ‘In fact, we are the first label among the
most popular labels in the world to reach 1 million followers on
Instagram. Our approach to social is a reflection of Don Jazzy’s vision
of a fun and engaging environment where we celebrate our fans just as
much as we celebrate our artists. This is the recipe that is yielding
these incredible results.’
Founded in 2012, Mavin Records is home to recording artists such as
Tiwa Savage, Dr. Sid, Iyanya, D’Prince, Di’Ja, Reekado Banks and
Korede Bello. The multi-award winning label also houses a roster of
producers such as Jazzy himself, Altims and Baby Fresh.
On behalf of the SUPREME MAVIN DYNASTY It is my pleasure to
announce to you that @Mavinrecords has just hit one million
followers on Instagram and sincerely, we owe it to you all our fans
out there. Just as we all know that the social media is a very strong
media of interaction amongst people today, we see this new
achievement of hitting a million followers as no mean feat for which
we would always appreciate everyone following us on any of our
social media platforms. I’d like to say a big thank you to all Mavin
fans out there. We love you. #MavinAt1Million

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